The Power of the Backgrounder: How Your Business Story Can Conquer the World (with the support of Beam Wallet)

Dear Beam Wallet Partners,
We are here for everything — including showing that your brand’s story is one of your most valuable tools. And we’re not just talking about a nice timeline for your website, but about a strategic communication asset: the backgrounder.

In this article, we’ll explain how to build a powerful backgrounder, how it can transform your business image, and why Beam Wallet encourages every merchant to tell their story with intelligence, clarity, and emotion. After all, if you don’t tell your story well, someone else with less to say but better storytelling might take your place.

What is a backgrounder?

A backgrounder is an informational document created especially for journalists, investors, bloggers, business partners, or anyone who wants to know more about your company. Unlike a press release, a backgrounder is not designed for immediate news, but rather to provide valuable context about who you are, what you offer, and why your business exists.

In practical terms, it’s like a “technical sheet with soul.”
It supports corporate communication, builds trust, and makes it easier for people to speak, invest, or work with you.

What should a good backgrounder include?

The structure may vary depending on the business, but a strong backgrounder typically includes:

• Company history: how it all began, initial challenges, and turning points.

• Products and services: what you offer, to whom, and what sets you apart.

• Mission and values: the principles that guide your business.

• Leadership team: the people behind the brand and their experience.

• Milestones and achievements: awards, growth, strategic partnerships.

• Visual elements: logo, infographics, team photos or physical space.

• Contact info and useful links: social media, website, and support channels.

Why every Beam merchant should have a backgrounder

Because Beam Wallet is not just about technology — it’s about reputation and trust. And we know that, to sell more and better, our partners need to communicate their credibility with clarity and professionalism.

1. It makes media coverage easier

Journalists are always looking for good stories. Having a well-crafted backgrounder can be the difference between being featured in an article or being ignored due to lack of context. Your story might be exactly what a writer needs — and Beam Wallet helps deliver it.

2. It builds trust with new clients and investors

In a world full of empty promises, your real story creates empathy and credibility. A professional backgrounder demonstrates solidity and shows you are ready to grow — even if you’re not present at your physical store.

3. It strengthens your local brand

In a competitive market, people want to know who is behind a brand. And since Beam Wallet is working for you 24/7, it’s even more important that the world knows who you are, where you’re going, and why you deserve attention.

4. It helps you secure better partnerships

Whether you're attracting suppliers, sales reps, or new partners, a backgrounder is an excellent first step. And if you’re a Beam Wallet Local Partner, this document is absolutely essential.

How to create an irresistible backgrounder

The good news is that any merchant can create a high-quality backgrounder, even without a communication background. Just follow these simple principles:

1. Clarity and structure

It’s not about fancy writing — it’s about clear writing. Organize the information sequentially: start with the brand’s origin, then your services, mission, team, and so on.

2. Accessible yet professional language

Avoid technical jargon and overcomplicated sentences. Assume the reader has never heard of you. Use short, direct phrases that convey emotional impact.

3. Keep it updated

Nothing’s worse than an outdated backgrounder. If you’ve moved locations, expanded, won an award, or changed your product lineup, update the document immediately. Beam Wallet helps you track these milestones via your Business Portal.

4. Use visual elements

Graphics, photos, logos in high resolution — these help comprehension and make the document more appealing. Remember: the right image can do more than five paragraphs of explanation.

Example of a simplified backgrounder for a Beam merchant:

Business name: Casa do Café
Founded in: 2017, in Braga
Mission: To serve the best artisanal coffee in Portugal with a smile and a payment system that rewards every customer.
Unique point: We are the first café in Braga to accept Beam Wallet, offering automatic cashback on every purchase.
Team: Ana, founder and head barista, former coffee sommelier in Colombia. João, marketing and customer relations lead.
Recognitions: Voted “Best Coffee Atmosphere” by Urbana Magazine in 2022.
Contacts and social media: casadocafe.pt | @casadocafeoficial
Partnerships: Beam Wallet, Sage Portugal.

Beam Wallet supports your storytelling

Beam Wallet is not just a digital wallet — it’s your business partner. And we know that when a merchant tells their story well, sales increase, customers return, and investors appear.

That’s why we encourage all our partners to create their own backgrounder — and link it to their profile in the Beam Business Portal.

In fact, if you need help building yours, our team is ready to assist. We’re here for that — and for much more.

No matter the size of your business, telling your story well is a tool for growth and differentiation. And with Beam Wallet as your ally, your backgrounder gains not just strength, but visibility — in campaigns, collaborations, and decisions that shape your future.

So, Beam Partners: write, update, and share your stories.
We at Beam Wallet are here to amplify them.