Jobs to Be Done (JTBD): The Methodology That Transforms Businesses — and How Beam Wallet Takes It to the Next Level
In a saturated market full of repetitive products and empty campaigns, the true differentiator is no longer about having more features or stylish designs, but about solving the customer’s real problem. With this premise, the Jobs to Be Done (JTBD) methodology, developed by Clayton Christensen, professor at Harvard Business School, came to change the paradigm of innovation and value proposition.
At the heart of this new development logic is Beam Wallet, a platform that not only follows JTBD principles — but incorporates, amplifies, and transforms them into an experience that anticipates, delivers, and builds loyalty.
Instead of asking, "What does the customer want to buy?", JTBD introduces a new question:
"What task is the customer trying to accomplish in their life, and how can our product help them fulfill that mission?"
The product ceases to be the center of attention. What matters is the function the product performs in the customer’s life. In other words, the customer doesn’t buy a drill — they want to make holes. They don’t buy milk — they want to satisfy hunger or prepare pancakes for their kids on a Sunday.
This change in perspective shifts everything:
How the product is conceived.
How marketing communicates.
The logic of customer support.
The positioning in the market.
The JTBD process can be broken down into six key stages:
Understand the context. When and why does the customer "hire" the product? Example: A merchant uses Beam Wallet when they need to make sales at night without being present.
Define the goal. What is the desired outcome? Example: The merchant wants to increase sales while sleeping.
Build hypotheses. What kind of solution is the customer looking for? Possibly something automated, integrated, with loyalty features.
Validate with real users. Listen to feedback, test, adjust. Beam, for instance, evolves through constant feedback from Beamers and merchants.
Create a minimum viable solution. Launch the essentials and measure impact. Beam’s first version already offered real cashback — and improved with each iteration.
Scale and adapt. If it works, scale. If not, refine. Today, Beam Wallet operates in multiple countries and currencies — because it understood that the customer’s "job" is universal: sell more, spend less, build better loyalty.
Beam Wallet isn’t just a payment app. It is, in practice, a tool that solves multiple jobs for merchants, customers, and partners.
Each of these phrases represents a job that Beam Wallet performs — elegantly, swiftly, and effectively.
Companies that apply JTBD create products that seem "obvious" after they’re launched. But that only happens because they:
Actively listen to the customer.
Set ego aside and focus on function.
Build with the customer, not just for the customer.
Beam Wallet is a textbook case:
It wasn’t created to "be a fintech."
It doesn’t aim to "look modern."
It doesn’t focus on status, but on function.
It was designed to solve real tasks for real people in real markets.
More innovation. Understanding what the customer wants to solve leads to creative and practical solutions.
Less waste. No investment in unnecessary features. Everything serves a purpose.
More honest marketing. The focus shifts from "looking good" to being functional and trustworthy.
Genuine loyalty. Customers return because the product delivers — not because they were manipulated.
True scalability. A product that solves a real problem can grow without artificial limits.
And with Beam Wallet, all this goes even further:
Because user data is handled intelligently.
Because the platform learns and improves constantly.
Because every merchant is heard.
Because every customer is valued.
In the traditional model:
A product is created and then pushed to the market.
Marketing is based on assumptions.
Customer support is generic.
With JTBD and Beam Wallet:
Everything starts with a real need.
Solutions are developed with the customer.
The experience is personal and ongoing.
Beam is more than a platform — it’s a learning system. JTBD feeds its evolution in diverse environments:
Small merchants in Portugal who want to sell without depending on staff.
Supermarkets in Eastern Europe seeking loyalty tools with no operational friction.
Global brands needing to reward across borders in real time.
Beam grows because it evolves with each job it successfully completes.
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Beam Wallet’s success can be analyzed through the complete customer journey, from the first contact to long-term loyalty. Each phase represents a distinct "job" that Beam fulfills with precision.
A restaurant solves more than five distinct "jobs" with Beam:
Accept contactless QR payments.
Build customer loyalty with real cashback.
Promote weekday lunches with intelligent campaigns.
Automate reservations with time-slot vouchers.
Reactivate lost customers with personalized messages.
Each of these actions corresponds to a job that, when solved together, multiplies the business’s value.
Product-centric companies sell features. JTBD-driven companies offer progress.
Beam Wallet delivers:
A merchant less dependent on personal effort.
A consumer who feels that shopping is smarter.
An institutional partner aligned with a brand that respects its users.
Progress is visible, measurable, and continuous.
Beam Wallet uses concrete indicators to validate service effectiveness:
Repurchase rate per customer.
Frequency of app use by merchant.
Average time to first sale post-installation.
Cashback conversion rate into subsequent purchases.
Average monthly sales volume after 90 days of use.
These numbers are auditable and shared with partners.
Beam is aware of emerging jobs:
"I want the system to recommend the best time to shop."
"I want to earn money from my friends' purchases."
"I want to know, in real time, which products are most valued by customers like me."
With AI, blockchain, proactive notifications, and new affiliate models, Beam positions itself to be the preferred solution of the next decade.
Beam Wallet is not a trend-driven project. It’s a platform built on a methodology that places humans at the center.
JTBD is listening. Interpreting. Executing. Improving.
And that’s what Beam does — with consistency, innovation, and respect.
Installing Beam Wallet is not installing another app. It’s hiring an ally who understands what you truly need and delivers — every day — the work you don’t have time to do.
And if your business needs something today, it’s real results.
JTBD + Beam Wallet = Measurable Progress. Intelligent Profit. Continuous Growth.