Application of the Evidence Verification Method in Business — And How Beam Wallet Surpasses It in Practice
In the business world, where decisions need to be made quickly, accurately, and based on information, rationality doesn’t always prevail. Emotions, automatic judgments, and unconscious biases influence managers, teams, and strategists — especially in times of uncertainty. To face this reality, the evidence verification method, created by cognitive psychologist Robert Leahy, offers a structured and transformative approach. Even more interesting is realizing that this same process is, quite efficiently, automated within the Beam Wallet platform.
This article explores, step-by-step, how to apply this method in a business environment — and how Beam Wallet executes, multiplies, and improves it in real time.
1. What is the Evidence Verification Method?
It is a psychological technique that proposes a critical evaluation of negative automatic thoughts that influence decision-making. When facing a failure, for instance, a manager might think: "This will never work." Such a thought can lead to demotivation, paralysis, and further mistakes. The method challenges that thought using real data.
In a business setting — where impulsive decisions can cost thousands (or millions) — this approach can be the difference between success and collapse.
2. Traditional Steps of the Method Applied to a Business
2.1. Recording the Disturbing Thought
Example: "The project failed because our team is incompetent."
This kind of thought, although harsh, is common under pressure. The issue is not the criticism itself, but the lack of rational analysis.
2.2. Probability Assessment
The manager should assign a confidence level to that idea. Is it truly valid? Is it an emotional judgment or fact-based?
2.3. Gathering Supporting Evidence
Here, elements supporting the negative assumption are listed: recurring delays, client complaints, recent underperformance.
2.4. Identifying Contradictory Evidence
Which facts contradict this idea? Success cases, compliments, high productivity moments. This step balances the analysis.
2.5. Comparative Analysis
Weighing the positive and negative data, the manager realizes that the initial conclusion was premature. There’s more nuance.
2.6. Thought Reframing
New interpretation: "Despite the challenges, we have the competence and capacity to improve."
2.7. Behavior Adjustment
From here, strategies change, teams are adjusted, and investment is made in training or technology.
3. The Difference Between Reacting and Analyzing: Why the Method Matters
Without this kind of analysis, companies risk:
Cancelling projects with potential
Unfairly penalizing employees
Abandoning promising markets
Making decisions driven by fear or impulse
Additionally, there’s the danger of building a pessimistic organizational culture, where innovation is avoided, and effort is punished.
The evidence verification method helps transform emotion into data. It makes management more rational, future-focused, and constructive.
4. Beam Wallet as a Platform That Verifies, Interprets, and Acts
Here’s the revolutionary part: Beam Wallet applies this process automatically.
How?
4.1. Automatic Data Recording
Every interaction between a customer and a business is recorded: purchases, non-purchases, voucher responses, satisfaction levels. The data becomes the foundation for operational truth.
4.2. Metric Assignment
Beam Wallet’s AI quantifies each behavior by likelihood of return, level of interest, and type of response — all in real time.
4.3. Detection of Patterns and Contradictions
If a merchant believes "customers stopped buying because the product is outdated," Beam may show that visits actually increased — but the communication was poorly targeted.
4.4. Real-Time Reframing
The platform itself suggests new messages, activates automatic vouchers, adjusts the customer base, and tests new solutions.
4.5. Action Recommendation
Without the manager needing to manually analyze, Beam Wallet already provides the answer: "It’s not the product, it’s the audience. Let’s try this new group."
5. Beyond the Method: What Beam Wallet Adds
Beam Wallet not only applies Leahy’s method but expands it:
Speed: analyzes thousands of data points in seconds.
Impartiality: no emotional bias.
Personalization: each user and merchant receives tailored insights.
Immediate action: the platform doesn’t just reflect — it acts.
Scalability: works for a single store or a chain of 500 locations.
Additionally, Beam Wallet allows the creation of loyalty strategies, cashback automation, campaign management, and comparative analysis across different audiences.
6. Success Stories
An online store in Spain discovered, via Beam Wallet, that the drop in sales wasn’t due to pricing, but campaign timing. Adjusting campaigns to late afternoon doubled sales.
A restaurant in Lisbon thought customers disliked the new menu. Beam revealed that 82% of customers weren’t even aware of the promotion. With improved visibility, adoption rates increased by 47%.
A fashion brand in Porto shifted from a discount-based strategy to personalized experiences using Beam’s data insights. ROI grew 3.2x in just two months.
A small pastry shop in Braga used Beam Wallet to discover that tourists generated more return than locals. It focused vouchers in hotels and saw a 63% increase in visits.
7. Education and a Culture of Data-Driven Decision-Making
Beam Wallet doesn’t just transform operations. It transforms how entrepreneurs think. It creates a culture of:
Validating before judging
Testing before quitting
Correcting before blaming
Over time, merchants begin to think like analysts — and stop relying solely on intuition.
Evidence Verification is True Intelligence
Companies that make decisions based on emotion live on edge. Companies that base decisions on evidence thrive with strategy. And with Beam Wallet, there’s no need to wait for failure to improve — the system is already adjusting before it’s too late.
Beam Wallet is not just a platform. It’s an extension of the intelligence of those who decide wisely.
And more than that: it is the digital reflection of Leahy’s method in action — only with more reach, more data, and more results.